By

Jordan Lung
One of our most asked questions is “How much should we be spending on video marketing?” When it comes to investing in video, the easiest illustration to show is the bucket model. Let’s say your annual revenue for your company is 5 million dollars, represented by this big bucket. A healthy marketing budget is 10%...
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Today we are going to be breaking down the four aspects of the video market funnel model. Video Marketing is 50% content and 50% strategy. A great video marketing strategy to have is the Funnel. The funnel has 4 parts: Attract, Convert, Close, and Delight. Ideally your audience will start from the top of the...
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Today we are talking about the silent hero of video, captions and transcriptions. Your viewers might be in a meeting, a car, class, or even sitting on a toilet when they watch your video. Wherever they may be, you want to make sure you don’t hinder their ability to get the most out of your...
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Today we are talking about the silent hero of video, captions and transcriptions. Your viewers might be in a meeting, a car, class, or even sitting on a toilet when they watch your video. Wherever they may be, you want to make sure you don’t hinder their ability to get the most out of your...
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How do we create the perfect client testimonial video? We follow a proven three-step process to ensure we get a compelling and powerful client testimonial video for our clients. We call it the  PSA system, or problem, solution, appeal. Keep in mind, this three-step process is not industry sensitive, meaning if you’re in a room of...
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Are you posting the Smartest videos you can? When it comes to your brand’s video strategy you want to have what we call “SMART” goals. What we mean is this, your videos should have one or more of these attributes in mind. A video should be specific, measurable, achievable, relevant, and time-related. You can tackle...
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What is video marketing? Video Marketing is “using video to promote and market your product or service, in an engaging and creative way, using the world’s largest medium.” It also can be used as a means to educate your clientele, if you have frequently asked questions, or FAQs.  In the past few years as we’ve...
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Will you be one of the 900,000? 900,000 businesses went out of business last year. Was it because they weren’t good at what they did? Some, sure, but I’m venturing to guess that most were not because of lack of skill. I would make a nice $100 bet that it was because of something more...
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Our 2020 demo reel is here! We’ve compiled over 30 video shoots and 12 behind the scene to provide a high impact, hyped up video to showcase our quality and style. Our shoots took place mainly in the West-Central Florida area, but we also had some shoots across the country. We’re a group of dedicated...
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You have to start talking! This talk is directed to business owners and marketing directors. You have to start talking about what you do, what you know, and the value you bring. In the history of marketing, there’s never been an easier, more affordable way to share your message than now. Sharing videos on Facebook,...
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