What is Video Marketing?

What is video marketing? Video Marketing is “using video to promote and market your product or service, in an engaging and creative way, using the world’s largest medium.” It also can be used as a means to educate your clientele, if you have frequently asked questions, or FAQs. 

In the past few years as we’ve seen technology grow and adapt, we’ve also seen marketing adapt to this medium. In 2015 if you had asked me “well how many companies use video marketing and how good can it possibly be?” The number would be around 61% of all businesses use video markets. HOWEVER a recent 2020 study by Wyzowl has shown that 85% of all businesses use video as a marketing tool. What’s more, out of those companies an astonishing 88% of video marketers reported that videos alone gave a 5% increase to their ROI of the previous year(2019)   

Why is this the case? Well, there’s a couple reasons, the first is that people are just watching more online videos than anything else. It is estimated that by 2021 people will spend AT LEAST 100 minutes a day watching online videos. That is a 19% increase from just 2019!  Secondly, studies done by NGData show that videos boost information retention. Meaning your audience is more likely to remember you. They found that 65% still retained information for up to three days later. Even emails with “video” in the subject line have a 19% increased chance of being opened. Customers are 73% more likely to make a purchase after watching a video about a product or service. Plus, it’s what people want to see. Reports done by HubSpot Research showed that more than 50% of consumers want to see videos from brands more than any other type of content. But it’s not just about your numbers and view count. It’s about making a human connection with your audience, and if you aren’t reaching them where they are, how can you make that connection? 

As Always, if you want to learn about how to gain more customers and stop losing out on capturing new clients please reach out to us at jlvideo.com and we will be happy to learn more about you. Please like us on Facebook, follow us on Instagram and Linkedin, and subscribe to us on YouTube and click the bell notification. Share this with a business owner friend or marketing director. JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today by clicking here!