What are SMART Videos?

Are you posting the Smartest videos you can? When it comes to your brand’s video strategy you want to have what we call “SMART” goals. What we mean is this, your videos should have one or more of these attributes in mind. A video should be specific, measurable, achievable, relevant, and time-related. You can tackle a video strategy with one of these goals in mind, or a collection of them. We always recommend a collection. Let’s break down each letter.

Specific: Set a specific goal you want to accomplish through your videos. Ask yourself these questions: What do you want to achieve with your video? What kind of story do you want to tell? What are you hoping your audience will feel by watching this video? Why are you making this video in the first place? It’s important to ask yourself and answer these questions when starting the video process. You always want to make sure your goal is more specific than “getting more views”. 

Measurable: Determine how you’ll measure success. Do you want to capture a certain amount of leads with your video? Or perhaps your goal is to generate buzz or awareness on a new project? Or do you have a certain revenue goal?

Achievable: Consider obstacles that may stand in your way. Examples of this are locations, talent, time constraints, or permits for filming by local authorities.Think ahead to avoid catastrophic complications. If you neglect to look at all the moving parts of a project,  you’re setting yourself up for failure. 

Relevant: Having relevant goals moves your team forward. Take time to consider these questions. How does the video fit into the overall strategy of your current brand goals? Will this video fit the personality of your brand? Does the story you’re trying to tell line up with your brand values? Does it align with any current projects? If it’s not relevant to you, it won’t resonate with your clients.

Time Related: Set a concrete deadline that you want this completed by. Make sure you tell other people on your team what your deadline is, that way they can help keep you accountable to getting it done on time. Even without a hard deadline, it’s important to keep a sense of urgency around your video that way it doesn’t get lost in the endless lists of tasks to get done.

If you take the time to ask yourself the right questions and to prepare, you’ll find yourself being the smartest company on the block. As Always, if you want to learn about how to gain more customers and stop losing out on capturing new clients please reach out to us at jlvideo.com and we will be happy to learn more about you. Please like us on Facebook, follow us on Instagram and Linkedin, and subscribe to us on YouTube and click the bell notification. Share this with a business owner friend or marketing director. JL Video, video production company Tampa, produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today by clicking here!