How often should you be posting new video content? If you’re a business owner and/or marketing director that wants to connect to your audience more effectively, you need to be posting at least weekly! Gary V is an authority on brand communication via video. He states, “you need 100 pieces of content each day!” Check out the video here. You’re probably thinking, “Yikes! That’s a ton of content. How in the world can someone expect me to do that? You’re insane!” You’re not far off in thinking that. However, if you think about it, we’re in a time where content is so easily created. Your smart phone is one of the most powerful tools every created by mankind. That is the easiest place to start. On the flip side, having it professionally produced is extremely affordable and having it marketed on Facebook, Instagram, YouTube, and Linkedin is even more affordable. People want to be entertained, educated, and engaged with. Good video is literally the best way to do so!
So, let’s make a real life example. Let’s say you own a dermatology clinic. You are seeing hundreds of patients each week. Look at those patients as potentials for case study videos, client testimonial videos, frequently asked question videos, before and after videos, teaching videos, day-in-the-life videos, staff highlight videos, equipment “shot-off” videos, and so on. 100 pieces of content per week now looks fairly attainable. Now, where do you put those pieces of content? There should be videos and photos being posted to Instagram and Facebook stories, and even Tik Tok. Additionally, you can have well-polished videos produced and uploaded on Facebook, Instagram, YouTube, and Linkedin posts. The big question you must answer is, “how much do you want people to talk about you?” Think about it! Content is king and consistency is king.
So, when asking how often to post new video content, you should be asking, “How fast do I want to grow?” Video is a machine and, when harnessed correctly, can generate tens of thousands, hundreds of thousands, and even millions in revenue. Many of our clients are on a 1 off basis with us. We create the video and they market it online. Other clients post new content we create each week and a few times per month. Here’s why…video is at an all-time high. People want to engage more with videos. Do you like to see your marketing dollars go to something that will generate an incredible ROI? Obviously, yes! Videos are 1,200% more sharable on social media over pictures and text posts. So that begs the question, “What marketing asset do you want working for you?” Video is the way to go and the best way to drive revenue and brand awareness is through consistent videos with valuable content.
JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today by clicking here!