Today, we’re going to talk about three places you should put videos. We get asked all the time, “If I do videos, where should I put them?” Here are three main places:
First, videos belong on your website. It’s proven that quality videos on a website keep people longer there for an additional two minutes. Two extra minutes on your site can lead to additional sales and a greater following. You can make a company overview video and put it on your homepage. You can produce a “how to” series for your blog. You can capture happy clients’ testimonials to bring more support to your business and put them on your testimonial page.
The second place to put videos is on your social media platforms. Specifically, Facebook and YouTube. This is one of the greatest ways you can utilize the power of videos. A video can cause thousands of people to interact with your business just by boosting the post.
Lastly, insert videos in email campaigns. Email campaigns that say the word “video” in the subject line increase the open rate by nearly half. You can link your website to the video, so when they click, “watch the video,” it’ll take them to your website. Some other places you can put your videos would be: movie theaters before the movie plays, TV commercials to reach the masses, and DVDs to either give or mail out. For more information about JL Video and how you can get started inspiring your audience with videos, please call us for a free consultation at 727-247-2013. Thanks for watching and we’ll see you soon!